The holidays provide an excellent opportunity to promote customer loyalty and attract new customers. There are many ways that businesses try to attract new customers as well as keeping current customers returning through loyalty programs. For example, rewards cards, food specials, sponsorships, and email marketing. Here’s a creative yet simple way of retaining customers. One …

Watch out for “all-or-nothing” qualifier words questions, such as: no, never, none, every, always, all, only, entirely, invariably, and best. For example: a) Sanitizing removes all harmful microorganisms. b) Sanitizing reduces the number of microorganisms to safe levels. The answer is b) Sanitizing reduces microorganisms but not ALL microorganisms. 2.  As you read test questions: …